The brand that we had to create a logo for is a bakery specializing in selling “Kits to make chocolate chip cookies” for children.
The logo name is “Dough-licious”. We came up with it, indicating the “Dough” used in making cookies, and “-licious” for delicious, and combined the two words.
The logo is inspired by the shape, pattern, and texture of cookies. The animation focuses on depicting the process of baking cookies.
It ended with cookies rolling out of the oven, forming the word 'Dough-licious' which is the final logo.
1. The logo design element was inspired by the animation 'One Hundred and One Dalmatians’.Our logo pattern stems from the Dalmatian dog, which possesses a stylish and unique pattern.We developed this design element into the chocolate chip pattern of the cookie brand logo, enhancing visual enjoyment.
2. To visualize the cookie-making process, we referenceda 3-minute video from “The Cooking Foodie”, a baking YouTube channel.This video, demonstrating the making of chocolate chip cookies, helped us understand the order and flow ofthe logo animation.Additionally, we got inspiration from the cooking utensils featured in the video while designing the logo.
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