To imagine a playful and heart-melting collaboration between Miniso and CoCo, my original character a curious, wide-eyed blue koala with a love for all things soft, cute, and cozy. The poster was designed to feel like an official campaign teaser for a CoCo-themed Miniso collection, combining character design with lifestyle branding.
The concept draws inspiration from Miniso’s real-world campaigns that celebrate cuteness, collectibles, and comfort with a splash of CoCo’s quirky personality. Think: character-led branding like Sanrio x Miniso meets the charm of animated mascots from Japanese and Korean pop culture.
The posters use a soft yet playful visual style to match the humor and charm of cat-owner life.
1.Color Palette: A pastel party with a punch! The background melts from bubblegum pink to soft purple, setting the stage for CoCo’s baby blue charm and Miniso’s signature bold red. Add in toasty browns, creamy neutrals, and playful pops of candy-colored stars — it’s giving “limited edition cuteness overload. 🍬🎉
2. Style: Imagine your favorite cartoon sidekick and your favorite store had a design baby. It’s nostalgic, loud-but-cute, and full of movement. The wavy banner, sparkly accents, and chonky shoes all add to the retro-cool aesthetic, like a sticker book you never want to peel.
3. Typography: Bubbly, bold, and brag-worthy. The “Cutest Collab” headline curves like a smile, using playful serifs that feel both vintage and vibey. Paired with soft rounded fonts below, the type tells you it’s time to shop AND smile.
4. Illustration Style: 2D cartoon-style with big expressions and bigger energy. CoCo’s giant eyes, round cheeks, and happy stomp make her an instant fave. And the Miniso shopping bag? Fully walking, flexing, and thriving with those chunky boots. Thick outlines and flat fills keep it clean, while little starbursts add a sprinkle of ✨magic✨.
1. Cooper Black – For the “Cutest Collab” headline
→ Chunky, retro, and super playful — perfect for grabbing attention and giving cozy cartoon vibes.
2. Baloo 2 – For “DISCOVER THE” and “OF THE SEASON”
→ Bold, rounded, and friendly — great for a fun tone while still being easy to read.
3. Nunito Light – For “Miniso x CoCo”
→ Soft, rounded sans-serif — keeps it casual and clean, balances out the heavier fonts.
🧠 Less can be more – A simple palette (just pink, red, white, and blue!) can still pack a punch when used playfully and with contrast.
🎨 Character = instant charm – Adding a custom mascot like CoCo turned this from just a poster into a story. Personality goes a long way in visual design.
🧩 Consistency is key – Matching illustration style, fonts, and colors helped create a cohesive and scroll-stopping design that feels branded and intentional.
💡 Playful doesn’t mean messy – Even with sparkles, wavy banners, and bold characters, careful composition kept the design fun and focused.
🚀 Designing with joy shows – The more fun I had making it, the more fun people have when looking at it — and that energy is contagious!
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